Run your gym
like a black belt.
The only gym CRM with facial recognition check-in built in. No QR codes. No extra hardware. No third-party fees.
No credit card · 10-minute setup · Cancel anytime
✓ Recognized
Welcome back, Will
The only gym CRM with facial recognition check-in built in.
The problem
Still checking in members manually?
Every other gym CRM treats check-in like it's 2010. Yours doesn't have to.
Front desk bottleneck
Members line up. Coaches stop coaching to check people in. The line gets longer. Repeat — every single class.
QR codes are friction
Open the app. Find the code. Center it on the scanner. Wait. Try again. Members hate it. So do you.
Biometric hardware is a racket
$500–$1,500 per door, plus $10–$30/mo per reader. From a third-party vendor that doesn't talk to your CRM.
Features
Everything a gym needs.
Nothing it doesn't.
Facial recognition check-in
The only gym CRM with face check-in built in. No QR codes, no apps, no extra hardware. Members walk in, the camera knows them, they're in.
Member management
Belts, stripes, plans, trials, payment status, attendance, retention scoring — everything in one profile. Sortable, searchable, exportable.
Lead pipeline + auto-assignment
Drag-drop Kanban from first DM to paid member. Rules engine auto-assigns leads by source, round-robin, or territory. Task cadence system keeps reps on track.
POS + Authorize.net payments
Full point-of-sale with inventory, discounts, USB cash drawer, and card payments via Authorize.net Accept.js. Charge cards on file, track every transaction.
Email & SMS communications
Send emails via Resend and texts via Twilio — directly from member and lead profiles. Template system with variable personalization. Full message history.
Analytics dashboard
MRR, ARPU, churn, attendance heatmaps, lead funnel, staff leaderboards, POS summaries — the metrics you actually use to grow your gym.
Gamified sales + XP system
Staff earn XP for calls, emails, conversions, and sales. Leaderboards, achievements, skill trees, streaks, and side quests turn daily work into a game.
Class scheduling + bookings
Recurring series, one-off sessions, capacity limits, waitlists, plan-based class restrictions. Members book from their app or the kiosk.
Public website builder
Generate a branded landing page for your gym with schedule, team bios, gallery, testimonials, and a lead capture form — no code needed.
Side by side
How SimplCRM stacks up.
We don't care about feature checklists. We care about the things you use every day.
Pricing reflects publicly listed entry tiers as of 2026.
How it works
From sign-up to hands-free check-in in 10 minutes.
Add a member, capture their face
30 seconds at the front desk. The camera grabs a single descriptor and stores it next to the member profile.
Mount any tablet at the door
iPad, Android, Windows, even an old laptop. Install the SimplCRM PWA and grant camera permission once. That's it.
Members walk in. They're checked in.
The kiosk recognizes their face, asks 'Check in [Name]?', and ties the visit to their plan, class, and payment status — live.
From the mat
“Since switching to SimplCRM, check-ins at Shark Pit are completely hands-free. Our front desk staff focus on coaching, not computers.”
Will Porter
Owner · Shark Pit Jiu Jitsu · Winchester, VA
Pricing
Flat price. No surprises.
Every plan includes facial recognition check-in. No add-ons. No setup fees. No annual contract.
Starter
Up to 50 members
- ✓Facial recognition check-in
- ✓Members, leads, classes, kiosk
- ✓Trials + plan management
- ✓POS + inventory + discounts
- ✓Public website builder
- ✓Basic analytics
Growth
Up to 200 members
- ✓Everything in Starter
- ✓Advanced analytics + heatmaps
- ✓ARPU · LTV · churn tracking
- ✓Email & SMS broadcasts
- ✓Belt promotion engine
- ✓Priority support
Pro
Unlimited members
- ✓Everything in Growth
- ✓Multi-location
- ✓White-label branding
- ✓Custom integrations
- ✓Dedicated success manager
- ✓Early access to new features
Ready to run your gym
like a black belt?
Spin up SimplCRM in under 10 minutes. Bring your roster. Mount a tablet. Get back on the mat.
No credit card · Cancel anytime